Your Trusted Food Wholesale Partner

Our History

“Taste the Legacy. 26 Years of Excellence. Your premier source for quality in the independent food sector”.

At Magna Foodservice, our story is one of passion, dedication and the relentless pursuit of excellence.

Founded in 1997 in Ealing, London, we embarked on a journey to redefine the landscape of foodservice by providing quality products to the independent restaurants and fast-food establishments.

1993

The Beginning

In the heart of Ealing, our founders saw an opportunity to introduce the fried chicken range of foods with quality ingredients and flavourings as well as a high calibre of food operational excellence. The business was named Roosters Piri Piri.

The Warehouse

The first warehouse was setup in Hounslow, West London. This was a major step in moving towards a more scalable model of business.

1996

1998

The Second Warehouse

Due to the growth of the business a larger warehouse was acquired to fulfil the business needs.

Expansion & Innovation

As our reputation for quality spread, we expanded our product line and introduced our ‘own brand’ products such as breadings. We also moved into a larger warehouse in Heston.

2007

2010

Commitment to Healthy Food

Recognising our responsibility to contribute towards better health, we changed the ingredients to be free from elements such as Gluten. We also stopped all fried food in all our own stores and focused on grilled, piri piri food.

Celebrating 25 Years

Proudly celebrated a quarter century of serving food ventures across the country. We extend our heartfelt gratitude to our loyal clients, dedicated team members, and supportive partners who have been integral to our success.

2018

2019

Own Brand Products

We moved our focus towards ‘own brand products’ and launched a variety f items from mineral water to coated fries.

Scaled our Facilities

We increased our capacity of chilled and frozen products by creating temperature-controlled warehouses which greatly increased our holding capacity and helped make our operations more efficient.

2021

Our Story

In the bustling culinary landscape of West London, two friends set out on a flavourful journey that would give birth to Magna Foodservice. Their story is one of passion, a love for quality cuisine and a desire to bring the premium experience to independent restaurants and fast-food establishments.

The Spark of Inspiration

It all started in 1993, when Khalid Mirza and Khalid Hussein, one with an insatiable love for gastronomy (food development) and the other a vision of an eagle, noticed a gap in the market. Independent food ventures often struggled to access top-tier ingredients and foods reserved for larger establishments. Fuelled by the belief that every eatery, regardless of size, deserved access to premium quality, the duo laid down the foundation for Magna Foodservice.

The Early Challenges

Launching this venture was not without its hurdles. They faced the challenge of establishing supplier relationships, ensuring consistent quality, and building a brand in a competitive market. The commitment kept them going through late nights, countless tastings, and the inevitable hurdles of starting a new venture.

Triumphs Along The Way

Despite challenges, Magna Foodservice experienced several milestones that shaped its trajectory. The successful introduction of Magna Premium Breading marked a turning point, earning acclaim to a unique flavour profile.

Weathering Storms Together

In 2019 the world faced unprecedented challenges due to Covid-19. Supply chain disruptions, changing consumer behaviours, compulsory closure of restaurants, and economic uncertainties tested the resilience of Magna Foodservice. The team navigated these storms by embracing agility, focusing on customer needs, reinforcing the company’s commitment to quality and most importantly, by applying empathy to the challenges faced by everyone.

Looking Ahead

Today, Magna Foodservice stands tall as a symbol of innovation and unwavering commitment to its founding principles. The initial dream of Khalid Mirza has transformed into a thriving business that continues to inspire and elevate experiences of all.

Our Mission

At Magna Foodservice, our mission is to empower independent food ventures with access to unparalleled food solutions.

We believe that every dining experience, no matter the scale, deserves to be exceptional.

Quality Assurance

We meticulously source our products, ensuring that each meets the highest of standards and is competitively priced.

Innovation for Success

We constantly strive to bring innovation to your kitchen through food development and application of technology.

Partnership and Support

Beyond being a supplier, we view ourselves as partners in your success. Our mission is not just to provide products but to support you in navigating challenges, offering personalized solutions, and contributing to the growth of your establishment.

01

Quality First

We are unwavering in our commitment to providing products of the highest quality. Quality is not just a standard; it's the cornerstone of everything we do.
02

Innovation

We embrace a culture of continuous innovation. From pioneering new foods to adopting cutting-edge technologies, we stay ahead to meet the evolving needs of the foodservice industry.
03

Integrity

Our business practices are guided by a strong sense of integrity. We are transparent, honest, and accountable in all our dealings with customers, suppliers, and team members.
04

Customer-Centric

Our customers are at the heart of our business. We are dedicated to understanding their needs, exceeding their expectations, and building lasting relationships based on trust and satisfaction.
05

Passion for Food

We are driven by a genuine passion for food. This passion fuels our dedication to developing exceptional culinary experiences and inspires us to continually raise the bar in food solutions.

About Us