The UK potato industry is experiencing a boom, fuelled in part by the rapid rise of new food establishments from piri piri outlets and gourmet burger joints to the re-emergence of classic fried chicken concepts. As the demand for high quality potato products grows due to the need for fries, manufacturers and wholesalers such as Magna Foodservice are stepping up to meet the challenges of the market.
Choosing the right fries is more complex than it appears. With an ever-growing variety of cuts, ranging from standard 7mm to chunkier 9.5mm, 3/8 cut and skin-on rustic styles, food operators must balance taste and practicality when making a decision on what to offer customers. On top of that, cost pressures weigh heavily, especially as margins tighten across restaurants and takeaways, notably due to inflation pressures over the past few years. The ideal fry must deliver consistent texture, stay crisp longer and hold up during delivery, especially since this is a major revenue stream for establishments (notably since the COVID-19 pandemic period). However, not all products meet these demands which creates a gap in the market. As consumer tastes evolve and competition rises, there’s a clear need for more innovation in the frozen potato category. Food businesses are actively seeking premium products that offer great value without compromising on quality, and this presents an opportunity for manufacturers to innovate and develop new solutions.
Magna 9.5mm Premium Cut Fries are designed to meet the real-world needs of restaurants and takeaways. These thicker cut fries offer the perfect balance between crispiness and a fluffy interior, staying golden and delicious even during extended holding or delivery times. Many premium fries carry a premium price tag (as would be expected) but Magna’s 9.5mm cut delivers exceptional quality at a highly competitive cost, which makes it a game changer for budget conscious operators who don’t want to sacrifice customer satisfaction for price. Ideal for loaded fries, sides or standalone servings, these fries are versatile and visually appealing as well. Their consistent sizing ensures even cooking and facilitates effective portion control, which is a critical part of driving profitability for operators.
In a recent article by Foodservice Director, the popularity of French fries in the foodservice industry is clearly highlighted. According to Technomic’s recent Starters, Small Plates & Sides Consumer Trend Report, 64% of consumers said they would order fries as a lunch side and 58% would choose them as a side dish for dinner. This clearly underscores the importance of offering high quality fries, to meet customer demand and expectations in the current climate.
With rising demand for value products, Magna 9.5mm Premium Fries tick every single box, offering superior taste, texture and of course, affordability compared to other similar own brand products from other foodservice providers. They are a top choice for a wide range of food establishments, including gourmet burger joints, fried chicken shops, pizza shops, piri piri takeaways and casual dining restaurants. Their versatility, quality and cost effectiveness make them ideal for both dine in and delivery focused businesses.
If you are ready to elevate your menu, then order these fries to experience the perfect balance of taste, texture at value that your customers will absolutely love. Ordering is very easy, simply call our friendly WhatsApp Telesales Team on 07908931112.
If you prefer to order online, you can visit www.magnafoodservice.co.uk to browse and buy at your convenience, for either collection or delivery.