The UK fresh chicken industry continues to thrive at an unprecedented rate, fuelled by strong demand from restaurants, takeaways and fast food outlets seeking high quality poultry at affordable prices. Chicken remains a staple on British menus, loved for its versatility, quick cooking time and universal appeal. As consumer expectations rise, food businesses are turning to trusted suppliers for consistent, top grade products. Magna Foodservice stands out in this space, offering a wide breadth of fresh chicken options tailored to the needs of food establishments.
Sourcing quality fresh chicken remains a key challenge for food operators in today’s competitive market. Issues like inconsistent sizing, poor yield and unreliable supply chains can impact both cost and customer satisfaction. That’s why choosing a reputable supplier like Magna Foodservice is essential. Magna offers a wide range of trusted brands, ensuring consistency, traceability and top-tier quality. Their 200gm+ halal fresh chicken fillet is especially popular, providing excellent value and versatility. Its generous size makes it ideal for dishes like gourmet chicken burgers, grilled fillet wraps, chicken schnitzels or fried chicken mains. It can be grilled, battered, breadcrumbed or marinated, holding moisture beautifully whilst delivering great flavour and portion control. Compared to smaller fillets, the 200gm+ cut offers better dish coverage, reduces shrinkage and enhances customer perception. For chefs and kitchens looking for performance and consistency, Magna’s 200gm+ fillet offering is a clear winner.
The UK fresh chicken industry is experiencing positive developments. According to IndexBox, the UK poultry market is projected to grow steadily, with a forecasted compound annual growth rate (CAGR) of 1.4% in volume and 2.8% in value from 2024 to 2035, driven by rising demand for poultry products.
Popular supermarkets such as Waitrose have announced that by August 2025, all its own-brand chicken products will meet the Compassion in World Farming’s Better Chicken Commitment, transitioning to slower growing breeds for improved welfare. Similarly, Aldi has introduced new stocking density requirements for its fresh chicken, enhancing the quality of life for the birds.
These advancements reflect a broader industry commitment to sustainability and ethical practices. As consumer preferences evolve, the UK’s fresh chicken sector is adapting to meet these demands, ensuring a promising future for producers and end consumers alike.
Smaller fillets, typically 120–170g, often require double stacking or additional portions to satisfy customer expectations, increasing prep time and cost. Magna’s 200gm+ fillets (2 x 5kg) deliver a better outcome with respect to reducing shrinkage during cooking and offering better yield. For operators seeking value and quality, the 200gm+ fillet provides a superior solution that elevates menu offerings.
Looking to serve big flavour with even bigger value? Call Magna Foodservice’s Telesales Team or order online at www.magnafoodservice.co.uk. Serve premium halal chicken fillets that keep your customers coming back for more consistently.