East End Crushed Chilli is coarsely crushed red chilli from East End Foods, supplied as 10 x 250 g, which means ten 250g tubs in a single case. The flake cut sits between whole dried chillies and fine powder, giving visible heat you can sprinkle or stir in. The case suits pizzerias, kebab shops and spice-loving home cooks.
Scatter over pizza, pasta and dough balls, or bloom the flakes in hot oil to release their heat before adding other ingredients. Stir into curries, chutneys, marinades and dressings, or set them out as a table condiment. Add gradually and taste, since crushed chilli builds as it cooks.
Keep in a cool, dry cupboard out of direct light with the pack sealed between uses. Airtight storage protects the colour and aroma. Use within the date shown.
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