East End Crushed Chilli – 10x250g

Description

East End Crushed Chilli, coarse red flakes with a warm, steady kick

E.E. Crushed Chilli is coarsely crushed red chilli from East End Foods, supplied as 10x250g, which means ten 250g tubs in a single case. The flake cut sits between whole dried chillies and fine powder, giving visible heat you can sprinkle or stir in. The case suits pizzerias, kebab shops and spice loving home cooks.

Key Features

• 10x250g case means ten 250g packs, easy to split across stations or share among a group order
• Coarse crushed flakes deliver heat plus a little texture and colour on the plate
• Good on pizza, pasta, curries, marinades and dips
• Case format keeps a steady backup on the shelf so you do not run dry mid service
• From East End Foods, a long established Birmingham spice packer

Cooking and Uses: Scatter over pizza, pasta and dough balls, or bloom the flakes in hot oil to release their heat before adding other ingredients. Stir into curries, chutneys, marinades and dressings, or set them out as a table condiment. Add gradually and taste, since crushed chilli builds as it cooks.

Storage

Keep in a cool, dry cupboard out of direct light with the pack sealed between uses. Airtight storage protects the colour and aroma. Use within the date shown.

A: It gives a warm, noticeable heat that is easy to control by the spoonful. Exact strength varies by crop, so taste as you go. Q: Is this the same as chilli powder? A: No. These are coarse flakes rather than a fine powder, so they add texture as well as heat. Q: Who makes it? A: It is made by East End Foods, the Birmingham based South Asian food brand. Q: Can I use it on pizza? A: Yes, it is a popular pizzeria and pasta topping.

About the brand: East End Foods is a British South Asian food brand founded in Birmingham in 1972. It is a large importer and packer of spices, pulses, rice and flours, supplying homes, shops and caterers across the UK.