East End Cumin Black (Khar Jeera) – 10x300g

Description

East End Black Cumin, fragrant kala jeera seeds in 300g packs

E.E. Cumin Black, also called kala jeera, is whole black cumin seed from East End Foods, supplied as 10x300g, meaning ten 300g packs to a case. Black cumin is darker, thinner and more aromatic than ordinary cumin, with a distinctive smoky, slightly sweet flavour. The pack size suits caterers and dedicated home cooks who use it in special rice dishes and spice blends.

Key Features

• 10x300g case means ten 300g packs of whole black cumin seed
• Deeper, more fragrant flavour than standard cumin
• A prized addition to biryani, pilau and Mughlai style dishes
• Whole seeds keep their aroma and can be toasted before use
• Packed by East End Foods, a trusted South Asian brand

Cooking and Uses: Black cumin is often used in special rice dishes, korma, kebabs and rich curry blends. Toast the seeds gently in a dry pan or bloom them in ghee or oil to release the aroma before adding other ingredients. It is stronger than regular cumin, so use it with a lighter hand.

Storage

Keep in a cool, dry cupboard away from light and moisture, and reseal after each use. Whole seeds hold their flavour well when stored airtight. Use within the date shown.

A: No. Black cumin, or kala jeera, has smaller, darker seeds and a stronger, sweeter aroma than standard cumin. Q: Is this the same as nigella seeds? A: Black cumin and nigella are sometimes confused. Check the pack if you need one specific seed, since names vary by region. Q: Who makes it? A: East End Foods, the Birmingham based spice packer. Q: How do I bring out the flavour? A: Toasting the seeds or frying them in a little oil or ghee releases their aroma.

About the brand: East End Foods is a South Asian food brand established in Birmingham in 1972. As a major importer and packer of spices, pulses, rice and flours, it supplies UK homes, shops and caterers.