East End Cumin (Jeera) Whole – 20x100g

Description

Everyday whole cumin in convenient retail sized bags.

Cumin, or jeera, sits at the heart of South Asian cooking, and this whole seed comes from East End Foods in Birmingham. The pack format is 20x100g, which means twenty 100g bags in a case, adding up to 2kg of cumin. The smaller bags make this format handy for shops selling single units, and for kitchens that prefer to open a fresh bag rather than dip into one large sack.

Key Features

• Twenty 100g bags per case, ideal for retail resale or for keeping cumin fresh by opening one bag at a time.
• Whole seeds keep their warm aroma longer than ground cumin, so each bag delivers full flavour.
• Earthy, nutty and versatile, cumin is the classic spice to start a tempering.
• Suits dals, curries, rice, breads and spice blends, a true everyday workhorse.
• Recognisable East End packaging that sells well on the shelf and reorders easily.

Cooking and Uses: Sizzle the whole seeds in hot oil or ghee until fragrant to make a quick tarka, then stir through dal or vegetables. Toast and grind them for fresh cumin powder, sprinkle into rice and pilaus, or fold into homemade garam masala and curry mixes.

Storage

Store in a cool, dry place away from direct sunlight, and reseal opened bags in an airtight container to protect the aroma.