East End Foods Paprika Powder is finely ground paprika, loved for the rich red colour and soft, sweet pepper flavour it lends to food. The 20×100 g case means twenty separate 100g packs, a size that keeps each portion fresh and makes the product easy to display or store at home. Reach for it whenever a dish needs colour and gentle seasoning.
Cooking and Uses: Add to the base of curries and stews for colour and a mellow warmth, or mix into rubs for grilling. It works in rice, soups and dressings too. Combine it with oil or a splash of liquid rather than exposing it to fierce dry heat, since paprika can scorch and taste bitter.
Store in a cool, dry spot away from light to keep the colour bright. Reseal firmly or decant into an airtight jar once opened.
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