These are dried red chillies crushed into coarse flakes, packed by East End Foods under its E.E. label. The 250 g size is a single retail pack, generous enough for a busy home kitchen or a smaller catering operation that uses chilli regularly. The flakes include the seeds, which is where a good deal of the heat lives.
Cooking and Uses: Stir into curry and dhal for background warmth, sprinkle over pizza, pasta and garlic bread at the table, or fold through marinades, oils and salad dressings. Toasting the flakes briefly in hot oil lifts their aroma before you add other ingredients.
Store in a cool, dry place out of direct light, and reseal the pack tightly or transfer to an airtight container to keep the flakes fresh.
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