Retail – E.E. CUMIN BLK (KHAR JEERA) 300 g

Description

East End Black Cumin Seeds (Khar Jeera) 300 g for a warmer, smokier depth than everyday cumin.

This is a single retail pack of whole black cumin seeds from East End Foods. On the subcontinent these seeds are widely called khar jeera or kala jeera, and they are darker, thinner and more fragrant than the common cumin most people already keep to hand. The 300 g size is a generous single pack that suits regular home cooking and gives shops a steady seller. Names and spellings vary between regions, so treat this as the seed sold under the East End khar jeera label.

Key Features

• Whole seeds that stay fresh longer than ground spice and can be dry roasted just before use for maximum aroma
• Warm, smoky and gently sweet character that lifts rice dishes, dals and slow cooked meats
• A core ingredient in many garam masala and pulao recipes, so it earns its place in a working spice rack
• Backed by East End Foods, a long standing British Asian spice supplier trusted by home cooks and trade buyers
• The 300 g pack gives good value for frequent cooking and easy shelf merchandising

Cooking and Uses: Warm the seeds in a dry pan or in hot oil at the start of a dish to release their aroma, a technique often called tempering. Scatter them into pulao or biryani rice, stir through lentil dals, or grind them into a fresh spice blend. A little goes a long way, so start modestly and adjust to taste.

Storage

Keep in a cool, dry place away from direct sunlight. Reseal the pack firmly after each use to protect the aroma.