Retail – East End Cumin (Jeera) Powder 100g

Description

E.E. Cumin (Jeera) Powder 100 g: warm, earthy ground cumin for everyday cooking.

East End Foods brings you ground cumin, known across South Asian kitchens as jeera. This is the powdered form of roasted cumin seed, milled fine so it blends straight into a dish. The 100 g is a single retail pack, sized for the home store cupboard and easy to reach for on a busy evening.

Key Features

• Ground from cumin seed for a warm, slightly nutty and earthy flavour that carries curries, dals and rice.
• 100 g is a single retail pack, a practical everyday size for home cooks and small kitchens.
• Fine powder disperses quickly, so there is no waiting for whole seeds to release their aroma.
• A store cupboard staple used across Indian, Middle Eastern and Mexican style cooking.
• From East End Foods, a Birmingham spice brand trusted in British South Asian homes since 1972.

Cooking and Uses: Stir a teaspoon into the base of a curry or dal, add to a spice rub for roast vegetables or grilled meat, or season rice and soups. A pinch lifts hummus, yoghurt dips and marinades. Toast gently in a dry pan for a deeper aroma before adding liquid.

Storage

Keep in a cool, dry place away from direct sunlight. Reseal after each use to hold the aroma.