These are whole cumin seeds from East End Foods, labelled jeera, the South Asian name for cumin. The pack is a single 700 g bag, a substantial catering sized quantity. Cumin is one of the most widely used spices in Indian, Pakistani, Middle Eastern and Mexican cooking, valued for its warm, earthy, slightly bitter aroma.
Cooking and Uses: Fry a spoonful of seeds in hot oil or ghee at the start of a dish to release the aroma, a technique known as tempering or tarka. Add them to rice, dhal, curries and roasted vegetables, or toast and grind them for spice mixes. Whole seeds also lift breads, pickles and chutneys.
Keep in a cool, dry cupboard in an airtight container away from light. The large pack stays fresh well when sealed tightly between uses. Note the best before date on the pack.
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