This is ground Chinese cinnamon, also called cassia, from East End Foods. The pack is a single 100 g retail tub of fine powder. Chinese cinnamon has a stronger, more robust flavour than the milder Ceylon type, so a modest amount delivers plenty of warmth.
Cooking and Uses: Stir it into cake and biscuit mixes, porridge, French toast and spiced drinks, or add it to curry pastes, rubs and marinades. Because cassia is strong, start with a small pinch and build up. Dust it over coffee, custards or baked fruit to finish.
Store in a cool, dry place in an airtight container away from heat and light. Ground spices fade faster than whole, so seal the tub well and use within a reasonable time. Check the date on the pack.
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