This is ground cumin from East End Foods, labelled jeera, the South Asian name for the spice. The pack is a single 1 kg bag of fine powder, a large catering quantity. Ground cumin gives you the warm, earthy flavour of the seed with no grinding needed, ready to stir straight in.
Cooking and Uses: Stir it into curries, dhal, soups and stews, or mix it into rubs and marinades for meat and vegetables. Bloom it briefly in hot oil with other ground spices to deepen the flavour. Because it is already ground, it disperses quickly, so add it gradually and taste as you go.
Keep in a cool, dry place in an airtight container away from light and heat. Ground spices lose aroma faster than whole, so seal the bag well after each use. Note the best before date on the pack.
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