East End Foods ground cumin, known across South Asian kitchens as jeera, is packed in a 100 g single retail pack. Made from milled cumin seeds, it has a warm, earthy, slightly citrusy flavour that sits at the heart of countless curries and spice blends. Ground and ready to use, it saves you toasting and grinding whole seeds when time is short.
Cooking and Uses: Stir ground cumin into onion and tomato masalas, sprinkle it into dals and vegetable curries, or blend it into dry rubs for meat and roasted vegetables. It works alongside coriander, turmeric and chilli in homemade spice mixes and lifts marinades and yoghurt dressings. Add it early in cooking so the flavour has time to bloom.
Store in a cool, dry place away from light. Keep the pack sealed or in an airtight container, as ground spices lose their aroma faster than whole seeds.
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