Retail – East End GROUND TURMERIC (HALDI) 1 kg

Description

East End Ground Turmeric (Haldi) 1 kg: warm golden colour and gentle earthy depth for everyday cooking

Ground turmeric, or haldi as it is widely known, is one of the foundation spices of South Asian cooking, and East End Foods mill theirs to a fine, even powder. It carries a mild, earthy flavour and a rich yellow tone that settles into curries, rice and marinades. This 1 kg size is a single large retail pack, well suited to households that cook with turmeric often and in smaller catering kitchens.

Key Features

• Finely milled powder that blends smoothly into hot oil, sauces and spice bases without clumping
• Warm, earthy flavour that forms the backbone of daal, curry and vegetable dishes
• Natural golden colour that lifts the look of rice, roast vegetables and marinades
• Generous 1 kg pack that keeps regular cooks and busy kitchens well stocked
• A store cupboard staple from a long established British spice house

Cooking and Uses: Add a teaspoon to hot oil at the start of a curry, stir it through daal, or rub it into chicken before roasting. Turmeric colours quickly, so a little goes a long way. Storage: keep in a cool, dry cupboard away from direct sunlight, and close the pack firmly after each use to protect the aroma. Allergens: turmeric is a single ground spice with no common allergens, though factory settings vary, so check the pack if you have concerns. For full allergen and dietary information, always refer to the product packaging.

A: Haldi is the Hindi and Urdu word for turmeric, the same golden spice. Q: How much should I use? A: Start with roughly half a teaspoon to a teaspoon per dish and adjust to taste, as the colour and flavour are strong. Q: Is this a large pack? A: Yes, 1 kg is a single retail pack that suits frequent cooking and batch cooking. Q: Who makes it? A: It is produced by East End Foods, a Birmingham based spice company.

About the brand: East End Foods was founded in Birmingham in 1972 and has grown into one of the best known names in British South Asian cooking, supplying spices, flours and pulses to homes and caterers across the UK.