Heera Cumin Powder, known in South Asian kitchens as jeera powder, is a finely ground spice with a warm, earthy aroma. The 100g retail pack is a foundation spice for curries, dals, rice dishes, marinades and your own masala blends.
Add to curry bases, dals, rice and marinades, or mix into your own spice blends. Cooking it briefly in oil helps release the aroma.
Keep in a cool, dry place away from direct sunlight and reseal after each use.
A: Yes, jeera is the South Asian name for cumin, so jeera powder is ground cumin. Q: How should I use it? A: It works in curries, dals, rice and spice blends and is often bloomed in hot oil. Q: Who makes it? A: It is part of the Heera retail range from P&B Foods in Bradford.
About the brand: Heera is a retail spice range from P&B Foods, a family business based in Bradford that has supplied South Asian kitchens since 1970. The range is known for everyday ground spices and store cupboard staples.
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