Discover the art of indulgence with Aviko’s comprehensive bottomless brunch guide. From trendy hotspots to timeless classics, unlock the secrets to perfecting your brunch experience. Elevate your weekend experience for your consumers with expert tips, top picks, and everything you need to know for bottomless brunch!

What is Bottomless Brunch?

Bottomless brunch is a relaxed dining experience typically offered at restaurants, cafés, or casual dining venues, where customers can enjoy unlimited servings of selected food or beverages for a fixed time period, often around two hours.

It combines the idea of brunch, a late-morning meal served between breakfast and lunch, with the excitement of unlimited refills or bottomless menu options. The concept focuses on sociable dining, generous portions, and a laid-back atmosphere that encourages guests to unwind and enjoy quality time together.

Why is Bottomless Brunch an Opportunity for Restaurants?

Offering a bottomless brunch provides restaurants with a brilliant opportunity to showcase their menu and hospitality. Brunch occasions are typically more relaxed and social, making them ideal for celebrating special events or catching up with friends.

It encourages guests to stay longer and explore more of your food options, helping you increase spending per head while maximising table turnover during off-peak hours.

Additionally, the buzz around brunches often shared on Instagram and TikTok works as free marketing, attracting new customers and reinforcing your venue’s reputation as a fun and welcoming place to dine.

Why is Bottomless Brunch a Win for Restaurants?

For restaurants and pubs, bottomless brunch brings several advantages:

  • Showcasing the Menu: Brunch menus are more relaxed and playful, giving chefs a chance to highlight creative dishes alongside drinks.
  • Longer Table Time: Guests often stay for the full experience and are more likely to order additional extras.
  • Off-Peak Revenue: By filling tables during slower mid-morning or afternoon hours, operators can maximise turnover.
  • Free Marketing: Customers love to share their bottomless brunch on Instagram and TikTok, which drives awareness and attracts new guests without extra spend.

It’s a format that’s as good for business as it is fun for diners.

A Brief History of Bottomless Brunch

Although brunch itself has been around for decades, the bottomless brunch boom really took off in the UK around 2020. Post-lockdown, with nightclubs closed and restrictions in place, people turned to daytime dining as a way to enjoy food and drink with friends.

Ben Hibbard, Marketing Director at Turtle Bay, explains: “After restrictions lifted, people were still hesitant about late-night outings, so daytime brunches became the go-to. Saturday nights turned into Saturday days, and it’s stuck ever since.”

Affordable, sociable, and easy to plan, bottomless brunch quickly became a weekend ritual.

Best Brunch Bites

The food is just as important as the drinks, and sides can make or break the experience. Aviko offers a range of brunch-perfect products that deliver both convenience and flavour:

Explore the full Aviko range at Magna Foodservice.

For more inspiration, visit Aviko.co.uk to see how operators across the UK are using these products to elevate their brunch menus.

Why has Bottomless Brunch Stayed Popular?

In today’s climate, value for money matters. With the cost of a pint pushing £8 in some cities, customers like knowing exactly what they’ll spend on a brunch session with unlimited drinks.

Phil Inzani, owner of Polo Bar in East London, puts it simply: “There are no surprises; guests get great value for money, and it helps them budget while still enjoying themselves.”

The formula of fixed pricing, indulgent food, and unlimited drinks has proven so successful that bottomless brunch has cemented itself as a must-have weekend event across the UK.

Conclusion

Bottomless brunch is more than a dining trend; it’s a social ritual that blends food, drink, and fun in a way that appeals to today’s diners. For restaurants, it offers a way to boost revenue, fill tables during quieter hours, and generate free marketing through word of mouth and social media.

By pairing unlimited drinks with sides like hash browns, SuperCrunch fries, and hash rounds, operators can serve up experiences that keep customers coming back.