When it comes to fresh halal poultry supply, quality isn’t just determined at the farm; it’s preserved through packaging, handling, and delivery.
Every stage between processing and plating affects the safety, freshness and flavour of your chicken products.
At Magna Foodservice, we combine innovative packaging methods, strict hygiene standards and efficient cold-chain delivery to ensure every order arrives in prime condition.
Here’s how modern packaging and handling innovations help us and you maintain consistent quality across the supply chain.
Why Packaging Matters in Fresh Halal Poultry Supply?
Packaging is far more than a wrapper. In the poultry industry, it’s a safeguard against contamination, dehydration and spoilage.
Well-designed packaging:
- Extends product shelf life.
- Prevents leaks and cross-contamination.
- Improves storage efficiency.
- Provides clear traceability and product information.
That’s why Magna continually invests in food-safe materials and smart packaging systems that meet the needs of today’s professional kitchens and wholesalers.
Vacuum-Sealed Packaging: Locking in Freshness
Vacuum-sealing is one of the most effective methods for preserving fresh halal poultry. By removing air before sealing, this method reduces oxidation and bacterial growth, maintaining colour, texture and flavour.
Benefits include:
- Longer shelf life.
- Reduced risk of contamination.
- Compact, stackable storage.
- Minimal drip loss during storage.
Our Fresh Halal Poultry range, including products like 200g Chicken Fillets, is packed to maintain peak freshness under controlled vacuum conditions.
Modified Atmosphere Packaging (MAP): The Science Behind Freshness
Modified Atmosphere Packaging (MAP) is another innovation that’s reshaping poultry handling.
Instead of vacuum-sealing, MAP replaces the air inside the package with a mix of gases, typically carbon dioxide and nitrogen, to slow down spoilage naturally.
This technique:
- Preserves colour and texture.
- Extends shelf life without additives.
- Maintains food safety during transport.
- Offers clear visibility for retail and foodservice buyers.
Hygiene and Handling Best Practices
Even the best packaging can’t replace careful handling.
Our handling protocols are designed around food safety, traceability, and temperature integrity, ensuring your fresh halal poultry remains safe and consistent throughout the journey.
Key best practices include:
- Maintaining cold-chain temperatures (0-4 °C) at all times.
- Sanitising all handling surfaces and transport containers.
- Avoid prolonged exposure to ambient air.
- Using sealed, labelled transport crates for each batch.
Every batch of poultry we supply is halal certified and handled under strict UK food safety regulations from processing to delivery.
Labelling for Traceability and Transparency
Proper labelling isn’t just regulatory, it’s essential for transparency.
Each Magna Foodservice package includes:
- Product name and batch code.
- Production and expiry dates.
- Halal certification reference.
- Storage and handling instructions.
This ensures that chefs, wholesalers and auditors can easily track products throughout the cold chain, an important part of food safety compliance and quality assurance.
Innovations Reducing Waste and Environmental Impact
Sustainability is also central to our packaging approach.
We’re continually exploring recyclable, reduced-plastic materials that maintain performance without increasing environmental burden.
Combined with delivery route optimisation, these improvements help us and our customers cut waste and operate more responsibly.
How Buyers Benefit from Smarter Packaging and Handling?
For wholesalers, restaurants and catering operators, Magna’s packaging and handling innovations deliver measurable value:
- Fewer product losses during transport or storage.
- Longer usable shelf life, reducing waste.
- Simplified stock rotation and traceability.
- Enhanced presentation and hygiene compliance.
It’s all part of our mission to make a premium halal poultry supply as efficient and reliable as possible for every UK foodservice business.
