Sustainability is no longer a trend; it’s an expectation. 

At Magna Foodservice, we recognise that every stage of the fresh poultry supply chain impacts the environment, from farm to fork. As one of the UK’s trusted halal poultry suppliers, we are committed to reducing our carbon footprint through smarter sourcing, efficient logistics and responsible packaging. 

Here’s how we’re doing our part and what your business can expect when you choose Magna as your sustainable poultry partner. 

Responsible Sourcing: Working with Certified UK Producers

Our sustainability journey begins at the source. We only partner with UK-approved halal poultry producers who meet strict standards for animal welfare, hygiene and sustainability. 

By sourcing locally whenever possible, we: 

  • Reduce transport distance and emissions. 
  • Support British farmers and local jobs. 
  • Maintain consistent product freshness. 

Every Fresh Poultry product we supply is fully traceable from farm to delivery, giving our customers confidence that their menus are supported by sustainable, ethical sourcing. 

Optimising Transport and Delivery Efficiency 

Foodservice delivery is energy-intensive, so we continuously invest in route optimisation and cold-chain efficiency to cut unnecessary emissions. 

Our transport strategy includes: 

  • Consolidated deliveries to reduce miles per order. 
  • Route planning to minimise empty returns. 
  • Modern, fuel-efficient vehicles with temperature control. 
  • Strict cold-chain management for food safety and freshness. 

This ensures our customers receive fresh halal poultry in perfect condition while significantly reducing our environmental impact. 

Our customers can rest assured that quality and sustainability go hand in hand with every Magna delivery. 

Smarter Packaging: Reducing Plastic and Waste 

Packaging is a key opportunity for waste reduction. Magna is transitioning to recyclable and minimal-plastic packaging across our halal poultry range. 

Our approach includes: 

  • Using recyclable cartons and films wherever possible. 
  • Avoiding unnecessary double-wrapping. 
  • Encouraging customers to recycle outer boxes and inner liners. 

For bulk buyers, our 10kg Chicken Fillets and 10kg Chicken Wings options help minimise packaging waste per kilogram, lowering environmental impact while maintaining freshness. 

Reducing Food Waste with Smarter Inventory Planning 

Food waste not only affects your bottom line but also contributes to carbon emissions. By choosing portion-controlled and pre-trimmed poultry products like our 200g Chicken Fillets, chefs can manage inventory precisely and reduce spoilage. 

We also advise operators to: 

  • Track usage patterns and adjust order quantities. 
  • Rotate stock using FIFO (First In, First Out). 
  • Plan menus seasonally to match demand and minimise surplus. 

At Magna, our cold-chain system ensures all fresh poultry arrives with optimal shelf life, supporting kitchens in maintaining food quality and reducing waste. 

Building a Sustainable Future Together 

Sustainability isn’t a solo effort; it’s a partnership. 

When restaurants and suppliers align, the results multiply: 

  • Chefs can promote greener menus. 
  • Takeaways can attract conscious customers. 
  • Suppliers like Magna can lead with innovation and responsibility. 

We’re continually reviewing our environmental strategy to improve efficiency and transparency. Every small improvement from local sourcing to packaging innovation brings us closer to a lower-carbon, more sustainable UK foodservice industry.