Chicken wings (brown) refer to whole, unprocessed chicken wings that have not been trimmed or segmented into flats and drumettes. They typically include the full wing (drumette, wingette and tip) and are supplied with skin-on and bone-in, giving them a rich, golden-brown colour when cooked, hence the term “brown wings.” These wings are popular for their flavour, value and versatility in cooking, especially in the takeaway and street food sectors.
Unlike pre-marinated or ready-cooked alternatives, brown wings are sold raw and are ideal for operators who want full control over seasoning, marinades and preparation methods. They absorb flavours exceptionally well and can be deep-fried, grilled, oven-roasted or air-fried depending on your setup.
Brown chicken wings are a staple on menus for everything from spicy buffalo-style wings to BBQ and piri piri options. Their affordability and high-yield format (such as 10kg bulk packs) as well as customer appeal make them a popular choice for takeaways and restaurants. They also offer excellent profit margins are easy to portion, quick to cook and are loved across age groups. Whether served solo or loaded with sauces and sides, chicken wings remain a go-to item for flavour, flexibility and value as part of any menu.
Chicken wings have soared in popularity across the UK, becoming a staple in both dine-in and takeaway menus. Their versatility, affordability, and bold flavour profiles have made them a favourite among consumers seeking satisfying, protein-rich options.
According to GlobalData, chicken wings now constitute 32% of menu items across UK restaurants, highlighting their dominance in the foodservice sector. This surge is attributed to their adaptability to various flavours and cooking styles, catering to a wide range of consumer preferences. The rise of food delivery platforms has further propelled the demand for chicken wings. Deliveroo reported that a dish of 8 chicken wings was the most popular UK food delivery in 2024, underscoring their appeal in the convenience-driven market.
Industry experts note that the social aspect of sharing wings, combined with the opportunity for customisation through various sauces and seasonings, enhances their appeal. This trend aligns with the growing consumer desire for communal dining experiences and personalised food choices.
The expansion of chicken-focused quick service restaurants (QSRs) reflects this growing demand. Wingstop UK, for instance, has rapidly expanded its presence, with plans to increase its locations significantly in the coming years.
In summary, the UK’s appetite for chicken wings shows no signs of waning. Their combination of flavour, versatility and convenience positions them as a mainstay in the evolving food landscape, offering opportunities for continued innovation and growth within the sector.
Stock up on 10kg Brown Chicken Wings from Magna Foodservice, perfect for takeaways, restaurants and fast food outlets serving up high-demand, crowd-pleasing favourites. As one of the UK’s major importers of halal chicken, Magna ensures quality, consistency and full traceability with every order. These wings are versatile, meaty and ideal for deep-frying, grilling or marinating to suit any menu. With competitive pricing, reliable stock and fast delivery, it’s never been easier to keep up with the latest customer cravings. Call us today on 020 8050 1231 or order online at www.magnafoodservice.co.uk to bring bold flavour and great value to your kitchen.