This is Heera Premium Rice in a full 10kg sack, twice the size of the 5kg bag. The 10kg format is aimed at takeaways, restaurants, canteens and caterers who serve rice all day and want fewer reorders. It is a quality long grain rice from a South Asian brand that UK kitchens know well.
Cooking and Uses: Wash thoroughly under cold running water to remove surface starch, then cook by absorption or boil and drain for large batches. It suits bulk pilau, biryani, boiled rice for curry houses and egg fried rice for a takeaway line. Cook in measured batches through the day to keep it fresh.
Store the sack in a cool, dry store room off the floor and away from damp. After opening, keep the rice in a sealed food safe container or bin to protect it from moisture and pests. Rotate stock and use within the pack date.
A: It is sold as premium long grain rice. Confirm the exact variety, basmati or long grain, on the sack before ordering for a set recipe. Q: How many portions in 10kg? A: At around 60g to 75g raw per portion you can expect roughly 130 to 165 servings. Q: Who makes it? A: Heera is a UK South Asian brand owned by P&B Foods. Q: Is the 10kg better value than the 5kg? A: For kitchens using rice daily the larger sack usually lowers the cost per serving and cuts reorders.
About the brand: Heera is a South Asian food brand owned by P&B Foods, which started in Bradford around 1970. Its rice, pulses, flours and spices are widely stocked in British homes and catering suppliers.
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